GATWICK CELEBRATES TWO MAJOR AWARD WINS FOR ONLINE COMMUNICATION

06 March 2013

Gatwick Airport has been recognised at the Interactive Media Awards for its ‘Best in Class’ mobile website and by the Chartered Institute of Public Relations (CIPR) for its use of internal social media during the London 2012 Olympic and Paralympic Games.

Gatwick Airport has been recognised at the Interactive Media Awards for its ‘Best in Class’ mobile website and by the Chartered Institute of Public Relations (CIPR) for its use of internal social media during the London 2012 Olympic and Paralympic Games.

The airport’s mobile website, which was launched in June 2012, was awarded ‘Best in Class’ within the ‘Transportation’ category at the Interactive Media Awards. The award represents the best in planning, execution and overall professionalism. Best in Class is the highest accolade awarded to entrants.

The site, which can be accessed by visiting www.gatwickairport.com via a mobile phone’s internet browser, offers instant access to flight, travel and parking information, as well as an overview of facilities at the airport.  Proving that Gatwick’s internal communications are as class-leading as its external channels, the airport has also been recognised for its ‘Best Use of Social Media’ at the CIPR Inside Awards.

The award was given to Gatwick for its use of employee social media channel Yammer during the London 2012 Olympic and Paralympic Games.

Aimed at informing, involving and inspiring employees, staff were encouraged to share updates, tips, comments and photos on Yammer - all with the aim of delivering excellent service to passengers. The channel was also used to recruit staff volunteers to meet and greet Games-related passengers including athletes and training teams.
Such were the level of engagement, over 1,000 comments and 650 photos were posted from all across the Gatwick community over the summer.

Commenting James Colman, Corporate Affairs and Sustainability Director, said: “Excellent communication is essential in an airport environment – whether this applies to keeping our passengers informed or enabling our employees to discuss and share great ideas to improve the service we offer at Gatwick.

“Therefore we are very proud to be recognised with these two awards and will be continuing to innovate and improve how we communicate to ensure we remain at the top of our game.”

 
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