GATWICK DIAMOND COMPANIES DRIVE FOR EFFICIENCIES
04 October 2011
A recent survey of businesses in the Gatwick Diamond region indicates they will be driving for efficiencies over the coming months.
A recent survey of businesses in the Gatwick Diamond region indicates they will be driving for efficiencies over the coming months. Although the number of companies expecting turnover to expand has increased since the previous Gatwick Diamond survey in February, fewer companies are expecting staff levels to increase and more are expecting their staff levels to contract.
As a result, companies will be expecting remaining staff to work harder and/or more efficiently. This trend is further underlined by the increased proportion of companies anticipating the need to further consolidate and reduce business costs within the next six months.
As well as checking overall business concerns, the survey also looked specifically at transport issues facing companies in the region. Over forty per cent of those surveyed believed that traffic congestion has a negative impact on their business, with almost half citing unreliable journey times on the major road network as a key factor. However, overall satisfaction with Gatwick Airport remains high.
The main transport issue for businesses is cost. More than forty-five per cent of businesses cited transport costs as a significant overhead and well over fifty per cent stated that rising fuel costs have had a major impact on their business during the last twelve months. Over half also agree that restricted availability of parking is a major issue for their business. This has apparently become a significant difficulty for staff who, in the main, commute by car. The majority of businesses do not see improved public transport nor cycle routes as answers, instead, they believe the resolution lies in improvements to the road network.
Rosemary French, Executive Director of the Gatwick Diamond Initiative, says: “At a time when the business community is facing unprecedented challenges, we welcome the insight this survey provides into current issues and are encouraged by an increased level of optimism for future growth in the Gatwick Diamond area.”
The survey, carried out on behalf of the Gatwick Diamond Initiative by PR and Marketing agency Prowse & Company Limited, researched 70 respondent companies in the region ranging from SMEs through to multi-million turnover businesses.