GATWICK DIAMOND INITIATIVE WELCOMES NEW TOURISM POLICY

07 March 2011

The Government’s Tourism Policy, launched on 4th March, confirms tourism’s importance to the growth agenda in delivering jobs and growth across Britain.

The Government’s Tourism Policy, launched on 4th March, confirms tourism’s importance to the growth agenda in delivering jobs and growth across Britain.

The priority is to deliver a four-year match funded global marketing programme which takes advantage of the unique opportunity of the Royal Wedding, the Queen’s Diamond Jubilee and the 2012 Games to showcase Britain and attract new international visitors. A campaign aims to attract four million extra visitors to Britain, who will spend an additional £2 billion, and stimulate the creation of 50,000 new jobs.

With the UK’s second busiest airport on its doorstep, and high-speed transport links to both central London and the south coast, the Gatwick Diamond boasts a thriving hotel and leisure industry, with more than 125 hotels operating in the area.  

Rosemary French, Executive Director of the Gatwick Diamond Initiative, said:  “Given tourism’s vital importance to our area, we will continue to lobby for improvements in tourism infrastructure and skills to ensure our area is able to welcome inbound visitors in style. 

There is much already happening in this area, including the ongoing improvements at Gatwick Airport, the £53 million refurbishment of Gatwick Airport Railway Station and the Gatwick Diamond region’s first hotel management training programme to support local hoteliers.  Gatwick Airport has also announced a contract enabling Shiva Hotels Limited to operate a new 192-bedroom 'Hampton by Hilton' hotel, located in the North Terminal.  It is hoped this will be open in time for the 2012 London Olympic and Paralympic Games.”

Tourism is recognised as one of the principal economic drivers in the South East, worth in excess of £13billion per annum to the regional economy and supporting over 300,000 jobs.  With more than 18 million trips including an overnight stay by domestic visitors, more than four million by overseas visitors, and some 190 million day trips per year, the South East represents the largest visitor economy outside of London.

 
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