VISIT ENGLAND'S STRATEGIC FRAMEWORK SECOND PHASE ACTION PLAN CONSULTATION
Message from James Berresford, CEO, VisitEngland:
The Strategic Framework for Tourism in England 2010 - 2020, launched in March 2010, identified the need to develop a series of Action Plans to assist in coordinating and driving forward priority actions. Nine Action Plans plus the All England Marketing Strategy were published in June 2011 and we have been driving forward and monitoring implementation with industry partners.
Three Action Plans have been working to a different timetable due to the complex nature of the issues they focus on and the need to reflect on the changes to the delivery landscape and government policy impacting on these three priority areas. The three Action Plans are:
. Quality
. Skills
. Transport and Tourism
The Action Plans are not exhaustive lists of actions. These are the actions that have been identified that the public and private sectors need to implement to ensure that the visitor economy in England continues to thrive, compete and grow in this three year period - and in transport's case - over the ten year life of the Framework.
VisitEngland is the custodian of the Strategic Framework and responsible for driving it forward, securing industry support and commitment to its implementation. It is important that we work together on the priorities for England's visitor economy, engaging new partners in the landscape such as Local Enterprise Partnerships, increasing engagement with Local Authorities, as well as widening the range of partners that collaborate to facilitate the growth of the industry.
The aim of this consultation is to gain your feedback on the actions identified. As importantly, is the need to identify:
. Who will take responsibility for leading each action and driving its implementation?
. Which organisations, businesses and partners should sign-up to deliver the actions in their area, business, organisation, destination or association?
The draft Action Plans highlight lead partners and others who have a role to play in implementation and this will be firmed up through your input into the consultation process.
The Action Plans can be accessed here.
VisitEngland is seeking feedback from all parties with a stake in the visitor economy on each of the Action Plans. To help you formulate your response a set of consultation questions is included at the end of each Action Plan.
The consultation closes on 1 March 2012 and all feedback should be emailed to frameworkconsultation@visitengland.org. Please clearly label which Action Plan your feedback relates to or whether your feedback is general and relates to all of the Action Plans.
The completed Action Plans will be published in March 2012.
If you have any questions please contact Lyndsey Swift, Head of Partnerships at VisitEngland (lyndsey.swift@visitengland.org or 020 7578 1456).
